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Owning it | GO Magazine
Jennifer Bellizzi, Bellizzi Productions: Much of my business comes from word-of-mouth, either from friends and family or from past clients. If one of my players earns Player of the Year in her high school season and she decides to name drop LI Softball Academy in a newspaper interview—that player becomes a walking billboard!
Tamara Anita Fleming, Femworks: I do a lot of work on the Internet to establish and levy a prominent presence online. I also make sure I stay current with the latest cultural and social media trends. I market my business through the usual search engines, like Yelp, Urban Spoon, Grubhub and so on. Natalie Huerta, The Perfect Sidekick: We are very active on Twitter, Facebook, Pinterest, Instagram and Tumblr —and have been very lucky to amass some loyal followers who help spread the word about us.
Leanne Pittsford, Start Somewhere: We spend a lot of time listening on Twitter, LinkedIn and Facebook. Being known as a resource is a great way to build relationships, provide value and get referrals. In this economy, you need to stand out from the crowd. In less than five minutes Elvis and the gang were eating—and talking about my cake balls live on air!
One year in business. Turns out people just wanted to look at our breasts, and nothing really came of it. We made Start Somewhere t-shirts for our dogs, but they refused to wear them.
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Aside from your pets, who is your target market? Is it important to cultivate an LGBT clientele? Obesity is the number one cause of death in homo women. It is very important to cultivate my community. We know that letting someone into your home can be a very intimate experience and that homes hold a lot of personal, private things.
Cultivating an LGBT clientele is extremely important for me, not just because I am part of the community, but also because I believe we are still an overlooked and under-served community—especially when it comes to crossing over to mainstream media. I want to know who my peers are so we can help each other. It creates a ripple effect that increases donation power and creates influence at the tables of power. They love us unconditionally, regardless of our sexual identity, and I aspire to create a company that is equally accessible to any and everyone who wants the best for their animals.
How much of your clientele is LGBT? I would say about 55 percent of my clientele are LGBT. Turns out our clientele is pretty much split down the middle, 50 percent queer and 50 percent straight. Since I began my company inI would say that almost half of my client base is somehow affiliated with the LGBT community.
Our business clientele is about 60 percent gay at the moment and the number increases each year, the more businesses know about our niche marketing services. Currently around 20 percent of our clients are LGBT. I hope that number will continue to increase once our doors open this fall. How does your business give back to the LGBT community? One of the reasons we started Revel and Riot was to raise awareness and subsequently money for underfunded LGBT organizations.
We also run a street team, many hundred strong, worldwide. We send out educational materials and items like stickers, buttons and cards for our supporters to use to promote LGBTQ equality in their own communities.
I donate to different fundraisers when asked, and while I am not involved with any particular LGBT organization I lend support in any way I can—especially through my visibility as an openly gay mom and business owner. EcoDykes does make in-kind donations to local causes and events that we believe in. But, more importantly, we believe that being an out and proud queer butch-femme couple in our professional lives is a powerful act of consciousness-raising.
In addition to the countless raffle prizes, auction items, program ads and whatnot that we have donated to LGBT organizations, we give free workshops to organizations that ask.
I usually teach photography to a group of LGBT young adults and I work with various local non-profits to create images they can use for marketing collateral. How about joining forces with your peers for mutual success? Do you network with other women or lesbian entrepreneurs to pool ideas? Yup, I believe in abundance, therefore there is no reason not to cooperate and support one another.
I am thrilled to part of a new group called the Progressive Pleasure Club that is made up of 11 woman and trans-owned sex shops in North America!
Owning it 2012
We help each other out, share ideas, support each other emotionally and do some co-op advertising. Often these kinds of conversations and collaborations really help to refine our work and message. By being connected to each other, we create a beautiful fabric of mutual aid, resource sharing, inspiration and support.
I seek them out and go. Partnering is important, too, for going after state and government contracts to grow our business. Does it work for you? Where do you put your ad budgets? My advertising budget has also changed and become smaller, so for any small business, word of mouth is huge.
We do most of our promotion online, which suits us because we are an internet-based business. We sometimes do ad campaigns on Facebook, but most of our promotion is from organic traffic and word-of-mouth online.
Using social media allows me to reach out and advertise with clients without limiting my advertising audience with the traditional advertising framework. I also seek out clients by reading about new projects that are being developed and seeing where my company might be able to add value to the event or project going on with a perspective client.
Maybe it was not clear enough on my comment, but what concerns me is the criticism about people's life choices, just read my conclusion in the last paragraph. He had lied to himself throughout his courtship but was most innocent of the offence. We head to Naggiar Vineyards for free music on Friday and Saturday. Required reading for all men who are dating and all women who are wondering why they re not satisfied.
Good dating website descriptions. You ll need to show photo ID. Becki did no such cylinder with Hunter, two new men and women will strip down for a shot with David and Natalie. Ok, so, I think we're making good progress on that front.
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